KEY WORDS
Distribution- the means of communication that reach large numbers of people, e.g. newspapers, radios, television. Conglomerate- a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet. Regulation- the control or guidance of mass media by governments and other bodies. Convergence- the fact that newspapers , television , radio, and the internet are becoming less separate as technology develops. Cross Platform Marketing A form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer, e.g. merchandise, soundtracks etc. Vertical Integration Occurs when a company assumes control over several production or distribution steps involved in the creation of its product or service. Circulation A newspaper's circulation is the number of