KEY WORDS

Distribution- the means of communication that reach large numbers of people, e.g. newspapers, radios, television. 

 Conglomerate- a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.

 Regulation- the control or guidance of mass media by governments and other bodies.

 Convergence-the fact that newspapers, television, radio, and the internet are becoming less separate as technology develops.
Cross Platform Marketing
A form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer, e.g. merchandise, soundtracks etc.

 Vertical Integration

Occurs when a company assumes control over several production or distribution steps involved in the creation of its product or service.

 Circulation 
A newspaper's circulation is the number of copies it distributes on an average day. 
The total number of copies of, for example, magazines or newspapers that are distributed via direct mail or other channels. 

Curran and Seaton- Power and Media Industries
Found evidence that suggests media owners did interfere and manipulate newspaper content at the expense of the independence of journalists and editors. Conglomerate companies have the power to stop smaller companies having a voice. 

Regulation- Livingstone and Lunt

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