SOC THEORY

Hesmondhalgh's theory applies to Straight Outta Compton as there has been an increase in audiences listening to hip-hop due to artists such as Drake and Jay-Z, and also with the use famous hip-hop artists/actors such as Dr. Dre and Ice Cube. Due to the rise in popularity, it's most likely to attract most listeners of the genre. The use of stars attracts people who are loyal and watch their films.
Hesmondhalgh's theory-minimise risk and maximise audience- applies to I, Daniel Blake as many people in Britain have strong political views so appeals particularly to left-wing supporters. This minimises losses as they know the issues appeal to a niche audience, so therefore know not to spend a huge amount.

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