HUCK INFO

Name - Huck
Publisher - TCOLondon
Independent or part of a conglomerate? - Independent
Other things they create/own, other media areas? - They create and host events such as galleries, (71a) while also publishing another magazine called 'Little White Lies' which is about films. Also Chronicle book called 'Paddle Against the Flow: Lessons on Life from Doers, Creators, and Culture-Shakers in 2015. Films and docs 
First launched - 2006
Ideologies/values - refuse to be civilised, and encourage people to 'paddle against the flow'. 'Global map of youth-filled social change'. They make sure their content expresses the artists, activist and 'creative renegades' who are breaking down the old world to build something new. Gives a voice to groups of people and cultures. Challenge social norms
Average readership/circulation - 60,000 print readership
Target audience - A, B. Mixed genders, 'Female Fighters' - celebrates female empowerment. From 18-30, about people who are independent but also young enough to be adventurous. Psychographic - Explorers. Aimed at students however, so could be E
Cost - £6 due to higher demographic audience and better quality print
Production techniques, e.g. paper used, style or article, layout printing etc. -
Key facts about distribution - Web Reader, Desktop Reader, iPad, iPhone and Google Play Store
Brands advertised and why? - Vans have the same target audience as Huck. GoPro, encourages adventure just like Huck does. Expensive which feeds into wealthier audience
How has Huck extended the brand? - books such as 'Paddle against the flow'
How is it attempting to break into the American and Canadian market - something called a paid media spend, coordinated by OMD, is using Youtube advertising and key media partnerships with Huck, The Guardian and Daily Mail, encouraging consumers to view multiple pieces of content. Work with other independent, American companies. 
Curran and Seaton - conglom. own most mags and have control of messages they want to send out, so Huck conforms as it's independent, allowing it to send out its own messages 

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