LIFE ON MARS

Fashion?

  • Polyester was the material of choice and bright colors were everywhere
  • Men and women alike were wearing very tight fitting pants and platform shoes
  • By 1973, most women were wearing high cut boots and low cut pants
  • By the late 1970s the pant suit, leisure suit and track suit was what the average person was sporting
  • Every woman had a cowl neck sweater in her closet and every man had a few striped v-neck velour shirts
  • Chest hair, medallions, polyester, butterfly collars, bell bottoms, skin-tight t-shirts, sandals, leisure suits, flower patterned dress shirts, sideburns and, yes, tennis headbands
  • The first full decade in which women could be seen wearing pants in every walk of life
Music?
  • The late 70s also witness the birth of another young music style: hip-hop
  • David Bowie to Led Zeppelin to Pink Floyd
  • 70s were a golden era for vinyl records
  • Among the popular artists in 1970 year were Elton John, who arrived from England and the Jackson Five, hailing from “Motown” AKA Detroit, Michigan
  • 1970 marked the end of an era. The Beatles dissolved
Affluent?
  • Trade unions were dominant, causing people to later vote for conservatives 
  • Public services went on strike
  • Rubbish piled up, power cuts were often 
  • Economic growth is weak, which results in rising unemployment that eventually reaches double-digits
  • Britain "went decimal"
Politics and society?
  • The 1970s began under Tory rule, with Ted Heath as Prime Minister
  • During the 70s, Britain had four prime ministers, four general elections, five official states of emergency, two property booms, two oil crises, a riot of youth subcultures and a pop music revolution whose cultural reverberations are still being felt
Women?
  • Advertisers continued to portray images of compliant wives, flirtatious flight attendants and subservient secretaries
  • The EOC started issuing guidelines to discourage advertisers from showing women in stereotypical roles of domesticity or in submissive work
  • Across mainstream media in the 1970s, women were routinely objectified and portrayed as sexual playthings
Ethnic minorities?
  • Decade was stained by the grossly prejudicial behaviour of police officers directed mostly at young Asian and black men
TV?
  • Hawaii Five-O
  • The Rookies
  • Police Woman
  • Charlie's Angels
Colour?

  • The country was recovering from the turmoil of the Vietnam War, and the desire for peace and calm was reflected in the dark wood and warm earth tones of the period.

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